How We Optimise Content to Rank on Google — Step-by-Step SEO Strategy
How We Optimise Content to Rank on Google
a Step-by-Step SEO Strategy
By Josh H. – SEO Specialist at DataDynasty.Digital
If you’re reading this, chances are your website isn’t performing as well as it should. You might be stuck on page 2 or 3 of Google, and traffic just isn’t converting. That’s where we come in.
At DataDynasty.Digital, we follow a clear, data-backed SEO process that improves rankings, increases traffic, and grows revenue. In this post, I’ll walk you through how we do it — using real examples and results from our clients.
Phase 1: Audit — Find What’s Holding You Back
We begin every project with a content audit.
Example:
A SaaS client had several blog posts sitting on page 2. We found 14 posts ranking between positions 11–19. Most were missing clear intent alignment. A post titled “Time Management Tips” was too general and didn’t match the “time tracking for remote teams” search intent their audience actually cared about.
What we do in this phase:
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Identify underperforming pages (ranking in positions 3–20).
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Check if each piece matches user search intent.
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Compare content with the top 3 competitors and find performance gaps.
Phase 2: Filling Gaps — Match What Google (and Users) Expect
Next, we close the content gaps that prevent you from ranking.
Case Study:
For an eCommerce brand in the home decor niche, we used Frase to find missing NLP terms. Their blog on “how to decorate a small bedroom” lacked entities like “natural light,” “mirrors,” and “storage hacks” — all of which appeared in top-ranking posts.
How we fill gaps:
Use Surfer or Frase to find missing entities and related phrases.
Study competitors to see what they’re covering that you’re not.
Use “People Also Ask” and related searches to expand content.
Add nearly-ranked keywords as new sections or FAQs.
Phase 3: Improvements — Make It Easy to Read and Engage
Google rewards pages that users love to read.
Example:
For a legal services client, we converted long blocks of text into sections with bullet points, tables, and images of the firm’s team in action. Engagement went up 42%, and bounce rate dropped.
What we improve:
Make content scannable: clear headings, bullets, short paragraphs.
Add visuals that support the content (product in use, infographics).
Remove filler and add unique insights from client interviews or reviews.
Add a Table of Contents to improve user navigation.
Phase 4: Optimisation — Build for Google and Conversions
This is where we refine your content to compete for top rankings.
Case Study:
A marketing agency’s guide on “LinkedIn Outreach” was rewritten with proper keyword distribution, stronger CTAs, and internal links. It went from rank #9 to #2 in three weeks.
What we do here:
Place the target keyword in the intro, naturally.
Use headers with keywords and vary phrasing.
Emphasize key points with bold or italics.
Add strong CTAs, internal and outbound links.
Write meta titles/descriptions that stand out.
Optimise for featured snippets (FAQs, tables, lists, and how-to content).
Phase 5: “New” SEO — Prepare for Google AI and Voice Search
Google is changing. We’re staying ahead.
Example:
We helped a tech blog appear in AI Overviews by restructuring answers into clean bullet points and using question-based subheadings. The result: 37% increase in organic clicks.
What we implement:
Use short, clear answers and bullet formatting.
Apply E-E-A-T: show expertise, link to credible sources, and include author bios.
Optimise for voice search using natural, conversational language.
Make content responsive on mobile and desktop.
Summary: Why Our SEO Process Works
Whether we’re creating a service page, blog post, or product description, we follow this five-phase process to:
Boost your rankings
Bring in qualified traffic
Improve engagement
Increase conversions
It’s not just theory — it’s results. Here’s a quick snapshot:
| Client Industry | Ranking Improvement | Traffic Growth |
|---|---|---|
| SaaS | Page 2 → Page 1 (Top 5) | +78% organic traffic |
| Home Decor eCom | Rank #8 → #2 | +62% product page views |
| Legal Services | +4 featured snippets | -30% bounce rate |
FAQs
Q: How long does SEO take to show results?
A: On-page improvements can deliver results in 3–6 weeks, but full SEO impact typically shows within 3–6 months, depending on competition and site history.
Q: Do I need to redo all my content?
A: Not always. Often, small changes like reworking sections, adding visuals, or adjusting headlines can significantly boost rankings.
Q: What if my niche is very competitive?
A: We’ve ranked clients in finance, law, and SaaS — all high-competition fields. Our process focuses on quality, structure, and user intent, which are key for tough markets.
Q: Can you audit my site first?
A: Yes, we offer a free content audit for qualified businesses. We’ll show you exactly what’s holding you back — no guesswork.
Ready to Get Found on Google?
Let us review your site. We’ll tell you what’s working, what’s not, and how to outrank your competitors.
Contact us today and let’s build content that works.
