If you are a website owner or a digital marketer, you might be familiar with Google Analytics (UA), the popular web analytics service from Google that helps you track and analyze website traffic. However, you may not be as familiar with Google Universal Analytics 4 (GA4), the newer version of Google Analytics that offers advanced features and improved tracking capabilities. If you are still using the older version UA and want to upgrade to GA4, We are here to help you. Google is going to sunset UA on July 1, 2023. Its time to upgrade.

Why migrate from GA to UA?

Google Universal Analytics 4 (GA4) offers a number of advantages over the older version of GA, including:

  1. Cross-device tracking: With GA4, you can track user interactions across different devices and platforms, including mobile apps and offline interactions.
  2. Enhanced tracking: GA4 offers more advanced tracking features, such as enhanced ecommerce tracking, user ID tracking, and custom dimensions.
  3. Better data accuracy: GA4 uses a new measurement protocol that offers better data accuracy and ensures that your tracking code remains up-to-date with the latest Google Analytics features.

Migrating from GA to UA is NOT a simple process but can offer a number of benefits for website owners and digital marketers. By upgrading to Google Universal Analytics, you can take advantage of advanced tracking features, cross-device tracking, and improved data accuracy. Follow the steps outlined in this blog post to migrate your website to Google Universal Analytics and start taking advantage of these powerful analytics features.

Categories: Analytics

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