Having access to the right marketing and analytics tools is crucial to succeed. To determine which ones are most effective and worthwhile to invest can be overwhelming. This is where a curated list of digital marketing and analytics tools can be incredibly helpful.

Among our tools are popular choices such as Google Analytics and Google Ads, which are fundamental to any digital marketing strategy. Other tools such as SEMrush, Ahrefs, and Moz Pro offer more in-depth insights into SEO and competitor analysis. Meanwhile, tools like Mailchimp and Hootsuite are helpful for managing email marketing and social media campaigns.

  1. Google Analyticshttps://analytics.google.com/analytics/web/ Google Analytics is a free web analytics tool that helps you track website traffic, user behavior, and other metrics.
  2. Google Search Consolehttps://search.google.com/search-console/ Google Search Console is a free tool that helps you monitor and optimize your website’s presence in Google search results.
  3. Google Adshttps://ads.google.com/home/ Google Ads is an advertising platform that allows you to create and manage online ads for Google search, YouTube, and other websites.
  4. SEMrushhttps://www.semrush.com/ SEMrush is a suite of SEO and SEM tools that helps you analyze website performance, monitor competitors, and discover new opportunities.
  5. Ahrefshttps://ahrefs.com/ Ahrefs is a toolset for SEO analysis, keyword research, and backlink analysis.
  6. Moz Prohttps://moz.com/products/pro Moz Pro is a set of SEO tools that helps you improve search engine visibility and track keyword rankings.
  7. HubSpothttps://www.hubspot.com/ HubSpot is a marketing, sales, and customer service platform that helps you with inbound marketing, lead management, and CRM.
  8. Mailchimphttps://mailchimp.com/ Mailchimp is an email marketing platform that helps you create and send email campaigns, manage contacts, and track results.
  9. Hootsuitehttps://hootsuite.com/ Hootsuite is a social media management platform that helps you schedule and publish content, monitor social media conversations, and track metrics.
  10. Sprout Socialhttps://sproutsocial.com/ Sprout Social is a social media management tool that helps you manage social media profiles, engage with audiences, and track performance.
  11. Hotjarhttps://www.hotjar.com/ Hotjar is a tool that helps you understand user behavior on a website through heatmaps, visitor recordings, and feedback surveys.
  12. Crazy Egghttps://www.crazyegg.com/ Crazy Egg is a tool that helps you optimize website conversions through heatmaps, A/B testing, and user session recordings.
  13. Mixpanelhttps://mixpanel.com/ Mixpanel is an analytics platform that helps you track user behavior and measure the impact of digital experiences.
  14. Optimizelyhttps://www.optimizely.com/ Optimizely is an experimentation platform that helps you test and optimize website design, user experience, and messaging.
  15. Google Optimizehttps://optimize.google.com/ Google Optimize is a free tool that allows you to run A/B tests and personalize website content for different user segments.
  16. Microsoft Clarityhttps://clarity.microsoft.com/ – we use for reporting purposes, click and scroll heatmaps.

There are many other digital marketing and analytics tools available, but these are some of our favorites.

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