In the United States, there is no federal law that specifically regulates the use of cookies on websites. However, several state-level privacy laws have been enacted, imposing specific requirements on businesses regarding cookie consent and the handling of personal data. Key among these are the California Consumer Privacy Act (CCPA), Read more…
Turn Visitors into Customers – Conversion Rate Otimization (CRO): A Complete Guide Boost Your Sales with Conversion Rate Optimization (CRO): A Complete Guide Conversion Rate Optimization (CRO) focuses on increasing the percentage of website visitors who take desired actions—whether that’s making a purchase, filling out a form, or subscribing to Read more…
Summary – This article provides advice for building a strong digital presence in the remote-first world. It stresses the importance of a fast, user-friendly website, effective SEO strategies, and engaging digital marketing tactics. The article also emphasizes the use of AI tools to enhance online presence and automate tasks, as Read more…
Unpacking the Hidden Costs of Google Ads and Strategies for Scaling Introduction The recent episode of the Perpetual Traffic podcast, featuring insights from Ralph Burns and guest expert John Moran, sheds light on a critical aspect of digital marketing through Google Ads—potential overcharging and strategies for effectively managing ad spend. Read more…
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