Yes, it is true that Google has announced the sunset of the Universal Analytics (UA) tracking on July 1, 2023. After this date, the UA will no longer track, and won’t be supported by Google. All users are encouraged to transition to the new Google Analytics 4 (GA4).

What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of Google Analytics. It is designed to provide more advanced insights and analysis by leveraging machine learning and other advanced technologies. Unlike Universal Analytics (UA), which primarily tracks website traffic and user behavior, GA4 provides a more comprehensive view of the customer journey, both online and offline.

It is important for website owners to start dual tracking or transitioning to GA4 as soon as possible to ensure that their data is properly tracked and analyzed in the new platform. This will also help to ensure a smooth transition and prevent any disruptions to their website data.

Dual tracking involves installing both the UA tracking code and the GA4 tracking code on your website simultaneously. Better to use Google Tag Manager (GTM). This allows you to continue collecting data in UA while also collecting data in GA4, giving you time to set up GA4 properly and ensure that all your data is being captured correctly.

Google has provided a migration guide to help website owners make the transition from UA to GA4. This guide provides step-by-step instructions on how to set up GA4, migrate data from UA to GA4, and ensure that all data is properly tracked and analyzed in the new platform, but that tool is useless for bigger websites or in case there are custom tracking events.

Don’t be scared. DataDynasty.Digital can help and do the job for you. Contact us!

Categories: Analytics

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